Bradley Rogerson Design Journal © Copyright 2012

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Design Journal / Portfolio

Welcome

I am a multi-disciplinary Designer and Art Director with over 7 years of varied design industry experience.

I am currently based in Auckland, New Zealand and I am available for freelance and contract opportunities.

I have a wide area of expertise with experience in the following:

Print & Packaging, Brand & Identity Development, Interactive & Digital Design, Art Direction, Flash Development, Video Direction, Video Post Production, Illustration.

Dont forget to use your keyboard to navigate the site.

Contact Me

+64 21 044 0471

01.

The Phoenix Foundation – Orange and Mango

Directed & Produced this music video for The Phoenix Foundation’s track Orange & Mango off last years release ‘Buffalo’.

02.

NZ International Comedy Festival 2012 – Programme

This years Comedy Festival Programme.

Open Project
03.

NZ International Comedy Festival 2012

Art Direction, Identity and Illustration for this years Comedy Festival.

Open Project
04.

Juliette Hogan Website

I helped in designing Juliette Hogan’s latest website.

Open Project
05.

Conspiracy Wines

Packaging & Brand refresh for BestWineBuys Conspiracy range.

Open Project
06.

Monster Time App

Monster Time is an educational app designed to teach little monsters how to tell the time in a fun interactive and rewarding way!

Open Project
07.

Fletcher Systems for the Ipad

Fletcher Systems now on your Ipad.

Open Project
08.

Saxton Cider

Saxton is a new range of ciders from New Zealand brewery McCashins developed for fresh food retailer Woolworth’s, Australia.
Client: Supply

Open Project
09.

Radiate Sound Identity

Startup identity & website package for a boutique recording studio.

Open Project
10.

Radiate Sound Website

Just finished this nifty identity and portfolio site package for Radiate Sound.

Open Project
11.

Naked Locals TVC’s – Series 2

Just finished directing and producing the newest series of Naked Locals Soup TVC’s. Check them out.

12.

Kids of 88

This was an exciting project were I got to work very closely with the band to develop an iconic and fashionable cd package with a simplistic typographic approach….

Open Project
13.

Luscious Food Store

Luscious Catering needed some startup identity design leading into singage for their brand new cafe in Te Atatu….

Open Project
14.

Straight Up

Celebrating a successful first year in business, Custom Residential approached Supply to create the first of an annual piece of brand collateral to be called Straight Up.

Open Project
15.

Jannis vs Mark

Jannis vs Mark is 15 second short I directed as a personal project using a 5D mark ii and a dolly. Enjoy

16.

MTV Mile High Gig

MTV needed event branding and art direction for their annual mile high gig….

Open Project
17.

UGDDA

This was a fun packaging and interactive job I did pro bono for some graduating students at Unitec all the way back in 08….

Open Project
18.

Fletcher Systems

I worked closely with Fletcher Vaughan of Fletcher Systems to develop, design and build him a new Flash web site with a strong focus on showcasing his wonderful pieces of furniture and sculptures…

Open Project
19.

Personal Illustration

A small piece of personal illustration…

Open Project
20.

Mipiaci

This was a Flash website I built for Mipiaci and which was live through seasons ’07-’10.

Open Project
21.

Naked Locals – Series 1

I got the opportunity to direct four 15 second T.V commercials for Naked Locals soups.
Client: Apropos / Supply

22.

Custom Residential

Johnny Wills was starting a local ponsonby real estate office and needed an identity package…

Open Project
23.

Birds of Paradise

Birds of Paradise was a compilation album of local female singer songwriters. It was a fantastic project I was happy to lend my design skills too…

Open Project
24.

Netbasics

Netbasics was a hugely successful interactive website built to highlight online safety to children…

Open Project
25.

Supply Office

Quick video I made on the Canon 5D straight after pulling it out of the box.

26.

Scam Machine

Online Interactive Video piece for Netsafe….

Open Project
Director, DOP, FX, Production

The Phoenix Foundation – Orange and Mango

Credits:- Director / DOP  ||  Bradley Rogerson- DOP / Camera Operator  ||  Kauri Tukere- Illustration  ||  Bradley Rogerson, Greg Hodgson- Visual Effects / Editing / Post Production  ||  Bradley Rogerson- Talent  ||  Gareth Lockett, Ineka Vogels- First Assistant  ||  Bernadette Vogels- Key Grip / Lighting  ||  Jos Vogels- Slate/ Lighting  ||  James Duthie
Special Thanks:- Supply, 1976, Kingan Jones, BurgerFuel

Art Direction, Illustration, Design

NZ International Comedy Festival 2012 – Programme

Part of my Art Direction, Identity and Illustration for this years Comedy Festival. More photos to come!

Art Direction, Illustration, Design

NZ International Comedy Festival 2012

Art Direction, Identity and Illustration for this years Comedy Festival.

Click here to visit the site

Design

Juliette Hogan Website

I helped in designing Juliette Hogan’s latest website.

Click here to visit the site

Art Direction, Design, Photography

Conspiracy Wines

BestWineBuys’ Conspiracy Wine Range is sourced from several New Zealand vineyards, their locations unknown to the public. A secret that lies shrouded in mystery unlikely to ever be divulged.

We were approached to create refreshed packaging and a branding identity that would encapsulate this mystery in a new and enigmatic way.

The end result references 1940′s film noir themes and era specific poster typography to create a revitalized new look for the range.

 

Illustration, Art Direction, Design, UX

Monster Time App

I was approached to lend my illustrative talents to a fun literacy tool for the iPad and iPhone. Monster Time is a fun and interactive app designed to help parents teach little monsters how to tell the time.

For my part I had to devise five of the cutest & craziest monsters and hand paint and illustrate them in a bright and colorful way.

The result is a super fun and engaging app that has been very successful and has been received very well by both international press (The Guardian) and children’s education sites around the world.

Visit the iTunes page

Visit the website.

Design, Interactive Direction

Fletcher Systems for the Ipad

Fletcher wanted a way to elegantly showcase his furniture range when meeting with potential clients. So we designed and developed him this Ipad specific website.

Click here if you have an Ipad.

Brand Development, Packaging Design, Identity Design.

Saxton Cider

Saxton is a new range of ciders from New Zealand brewery McCashins developed for fresh food retailer Woolworth’s, Australia.

I created an identity and packaging that mixes clean and minimal typography with 18th century botanical fruit illustrations to communicate a hand-crafted sensibility while evoking an earlier time where the settlers of Nelson started Saxton Fields (a local orchard in which Saxton Cider takes it name from).

The result is a very elegant and sophisticated looking packaging solution that expresses a genuine sense of detail and loving care.

Design, Identity

Radiate Sound Identity

Startup identity & website package for a boutique recording studio.

Click here to visit the website.

Identity & Website Design,

Radiate Sound Website

Just finished this portfolio site as part of a startup identity package for Radiate Sound.

Click here to visit the site.

 

Naked Locals TVC’s – Series 2

Just finished directing and producing the newest series of Naked Locals Soup TVC’s. Check them out.

Art Direction, Design

Kids of 88

This was an exciting project where I got to work very closely with the band to develop an iconic and fashionable cd package with a simplistic typographic approach. I work with the band to art direct the photo shoot for the cover and subsiquent band photos. This also led to subsequent posters and adverts.   (More images to come)

 

 

Identity Design

Luscious Food Store

Luscious Catering needed some startup identity design for their new cafe in Te Atatu.

They wanted some initial brand elements and simple signage for the store. We wanted to give the identity a luxurious and extravagant feeling with a classic restaurant vibe. These are the chosen logo variations and stationary elements. (Photos coming soon)

Art Direction, Design

Straight Up

Celebrating a successful first year in business, Custom Residential approached Supply to create the first of an annual piece of brand collateral to be called ‘Straight Up’ showcasing their accomplishments & achievements as well as passing on tips to buying or selling property.

Jannis vs Mark

Jannis vs Mark is 15 second short I made using a 5D mark ii and a dolly. Enjoy

Art Direction, Design, Identity.

MTV Mile High Gig

MTV needed event branding and art direction for their annual mile high gig. This included Logo, Invite, Posters, Flyers, TV Spots, Tshirts, Event dressing & a Custom Typeface. More images to come.

Packaging Design, Flash Design & Build, Custom Typeface.

UGDDA

This was a fun packaging and interactive job I did pro bono for some graduating students at Unitec all the way back in 08.

They required an eye catching interactive cd to showcase all their motion and animated works for at their graduation exhibition. Link to the interactive site to come.

 

Design, Flash Build

Fletcher Systems

I worked closely with Fletcher Vaughan of Fletcher Systems to develop, design and build him a new Flash web site with a strong focus on showcasing his wonderful pieces of furniture and sculptures.

Visit site.

 

Illustration

Personal Illustration

A small piece of personal illustration (Just felt like sharing).

Flash Build

Mipiaci

This was a Flash website I built for Mipiaci and which was live through seasons ’07-’10. Art direction & design by Drew Gregory (Link to come)

Naked Locals – Series 1

I got the opportunity to direct four 15 second T.V commercials for Naked Locals soups.

Identity, Logotype

Custom Residential

Johnny Wills was starting a local ponsonby real estate office and needed an identity. This was a large scale project with all the team at Supply pitching in to complete the project.

My involvement was to create a strong logotype workmark for the brand that would be clean modern and clearly communicate that they where a new real estate brand who were not like the rest.

Layout & Pre-Press Design

Birds of Paradise

Birds of Paradise was a compilation album of local female singer songwriters. The project was art directed by Kim Band during her time at Supply. I completed the project and helped out by doing the layout design and pre pressing the cd artwork for print. It was a fun project I was happy to be a part of.

Design, Flash Build

Netbasics

Netbasics was a hugely successful interactive website built to highlight online safety to children. Working with Apropos & Supply I designed and built this flash website which showcase thirteen 3d animated stories about a family and the perils of online security.

Visit Site.

Supply Office

Quick video made on the 5d…

Art Direction, Design, Build Management

Scam Machine

Netsafe approached Supply wanting to build an interactive piece to engage an online audience on the perils and pitfalls of online scams. Our solution was to create a flash site where you can upload and inject unsuspecting victims photos into faux news story for the user to disperse virally.

I was tasked with the design, prototyping, overseeing the build and video and the visual effects.

Visit the Site.