Bradley Rogerson Design Journal © Copyright 2014

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Design Journal / Portfolio

Welcome

I am multi-disciplinary designer with over 8 years of high level industry experience across most forms of graphic design and visual communication.

I am currently based in Auckland, New Zealand and I am available for freelance and contract opportunities.

Print & Packaging, Brand & Identity Development, Interactive & Digital Design, Art Direction, Flash Development, Video Direction, Video Post Production, Illustration.

Dont forget to use your keyboard to navigate the site.

Download my CV

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Contact Me

+64 21 044 0471

01.

Sarah Brown – That’s The Thing

Directed & Produced this music video for Sarah Brown off her album ‘The Great Heart Robbery’.
Special Thanks: Tony Burrows from Motion Pacific and Gareth Lockett from 1976.

02.

Avanti Corsa DR – Motion Graphics

Client: Motion Pacific
Motion Graphics and Titles for Avanti’s latest bike the Corsa DR.

03.

NZ International Comedy Festival 2012 – Programme

This years Comedy Festival Programme.

Open Project
04.

NZ International Comedy Festival 2012

Art Direction, Identity and Illustration for this years Comedy Festival.

Open Project
05.

Juliette Hogan Website

I helped in designing Juliette Hogan’s latest website.

Open Project
06.

The Phoenix Foundation – Orange and Mango

Directed & Produced this music video for The Phoenix Foundation’s track Orange & Mango off last years release ‘Buffalo’.

07.

Fletcher Systems for the Ipad

Fletcher Systems now on your Ipad.

Open Project
09.

Monster Time App

Monster Time is an educational app designed to teach little monsters how to tell the time in a fun interactive and rewarding way!

Open Project
10.

Saxton Cider

Saxton is a new range of ciders from New Zealand brewery McCashins developed for fresh food retailer Woolworth’s, Australia.
Client: Supply

Open Project
11.

Radiate Sound Identity

Branding & Website for Auckland based sound recording and engineering studio Radiate Sound.

Open Project
12.

Radiate Sound Website

Branding & Website for Auckland based sound recording and engineering studio Radiate Sound.

Open Project
13.

Naked Locals TVC’s – Series 2

Just finished directing and producing the newest series of Naked Locals Soup TVC’s. Check them out.

15.

Luscious Food Store

The Luscious Food Store Branding & Stationery.

Open Project
16.

Straight Up

Celebrating a successful first year in business, Custom Residential approached Supply to create the first of an annual piece of brand collateral to be called Straight Up.

Open Project
17.

Jannis vs Mark

Jannis vs Mark is 15 second short I directed as a personal project using a 5D mark ii and a dolly. Enjoy

18.

MTV Mile High Gig ’09

MTV needed event branding and art direction for their annual mile high gig….

Open Project
19.

UGDDA ’08

This was a fun packaging and interactive job I did pro bono for some graduating students at Unitec all the way back in 08….

Open Project
20.

Fletcher Systems

I worked closely with Fletcher Vaughan of Fletcher Systems to develop, design and build him a new Flash web site with a strong focus on showcasing his wonderful pieces of furniture and sculptures…

Open Project
21.

Personal Illustration

A small piece of personal illustration…

Open Project
22.

Mipiaci

This was a Flash website I built for Mipiaci and which was live through seasons ’07-’10.

Open Project
23.

Naked Locals – Series 1

I got the opportunity to direct four 15 second T.V commercials for Naked Locals soups.
Client: Apropos / Supply

24.

Custom Residential

Johnny Wills was starting a local ponsonby real estate office and needed an identity package…

Open Project
25.

Birds of Paradise

Birds of Paradise was a compilation album of local female singer songwriters. It was a fantastic project I was happy to lend my design skills too…

Open Project
26.

Netbasics

Netbasics was a hugely successful interactive website built to highlight online safety to children…

Open Project
27.

Supply Office

Quick video I made on the Canon 5D straight after pulling it out of the box.

28.

Scam Machine

Online Interactive Video piece for Netsafe….

Open Project
Director, DOP, FX, Production

Sarah Brown – That’s The Thing

Credits:
Director: Bradley Rogerson
DOP: Tony Burrows
Make Up: Sox Teng
Styling: Sarah Brown
Additional Camera Operator: Gareth Lockett
Animation/Edit/Post: Bradley Rogerson

Motion Graphics, Titling, After Effects, Cinema 4D

Avanti Corsa DR – Motion Graphics

Motion Graphics and Titles for Avanti’s latest bike the Corsa DR. Client: Motion Pacific

Art Direction, Illustration, Design

NZ International Comedy Festival 2012 – Programme

Part of my Art Direction, Identity and Illustration for this years Comedy Festival.

Art Direction, Illustration, Design

NZ International Comedy Festival 2012

The New Zealand Comedy Festival wanted to take this years festival to the next level, not only celebrate the them being 20 years old but also to take on a risker, more edgy look than their past campaigns.

Working closely with the festival organizers we came up with an underlying theme to this years art direction – ’20 years of laughing dangerously’. We would approach it with tongue and cheek, have it packed full of comedy cliches with a comic illustrative style combine with the grit of a distressed street poster campaign.

The final campaign elements ultimately boiled down to a ‘dangerously fun’ reusable wallpaper background paired with a clean circular button logo lockup around the ever present laughing man. These elements would be shaped and reused throughout the festival booklet, print ads, web advertising, TV commercials, ad shells and other traditional signage.

Click here to visit the site

Design

Juliette Hogan Website

I helped in designing Juliette Hogan’s latest website.

Click here to visit the site

Director, DOP, FX, Production

The Phoenix Foundation – Orange and Mango

Credits:- Director / DOP  ||  Bradley Rogerson- DOP / Camera Operator  ||  Kauri Tukere- Illustration  ||  Bradley Rogerson, Greg Hodgson- Visual Effects / Editing / Post Production  ||  Bradley Rogerson- Talent  ||  Gareth Lockett, Ineka Vogels- First Assistant  ||  Bernadette Vogels- Key Grip / Lighting  ||  Jos Vogels- Slate/ Lighting  ||  James Duthie
Special Thanks:- Supply, 1976, Kingan Jones, BurgerFuel

Design, Interactive Direction

Fletcher Systems for the Ipad

Fletcher Systems is an Auckland based furniture design company. I had previously built their website in flash a few years back and they were looking for a way to elegantly showcase his furniture range when meeting with potential clients. So we suggested an iPad specific site that would eventually takeover for the existing flash site.

The end result was a minimal, photography focussed portfolio style site that drew from the best of the previous website while creating a new rich experience for iPad users.

Click here if you have an Ipad.

Art Direction, Design, Photography

Conspiracy Wines

BestWineBuys’ Conspiracy Wine Range is sourced from several New Zealand vineyards, their locations unknown to the public. A secret that lies shrouded in mystery unlikely to ever be divulged.

We were approached to create refreshed packaging and a branding identity that would encapsulate this mystery in a new and enigmatic way.

The end result references 1940′s film noir themes and era specific poster typography to create a revitalized new look for the range.

 

Illustration, Art Direction, Design, UX

Monster Time App

I was approached to lend my illustrative talents to a fun literacy tool for the iPad and iPhone. Monster Time is a fun and interactive app designed to help parents teach little monsters how to tell the time.

For my part I had to devise five of the cutest & craziest monsters and hand paint and illustrate them in a bright and colorful way.

The result is a super fun and engaging app that has been very successful and has been received very well by both international press (The Guardian) and children’s education sites around the world.

Visit the iTunes page

Visit the website.

Brand Development, Packaging Design, Identity Design.

Saxton Cider

Saxton is a new range of ciders from New Zealand brewery McCashins developed for fresh food retailer Woolworth’s, Australia.

I created an identity and packaging that mixes clean and minimal typography with 18th century botanical fruit illustrations to communicate a hand-crafted sensibility while evoking an earlier time where the settlers of Nelson started Saxton Fields (a local orchard in which Saxton Cider takes it name from).

The result is a very elegant and sophisticated looking packaging solution that expresses a genuine sense of detail and loving care.

Design, Identity

Radiate Sound Identity

This is a startup branding & website package I created for Auckland based sound recording and engineering studio Radiate Sound.

Click here to visit the website.

Identity & Website Design,

Radiate Sound Website

This is a startup branding & website package I created for Auckland based sound recording and engineering studio Radiate Sound.

Click here to visit the site.

 

Naked Locals TVC’s – Series 2

Just finished directing and producing the newest series of Naked Locals Soup TVC’s. Check them out.

Art Direction, Design

Kids of 88

New Zealand pop sensations Kids of 88 commissioned Supply to develop an iconic and fashionably simply cd cover and packaging for their debut release.

I worked closely with the band to art direct and design the cover including managing the photo shoot for the cover and subsiquent band photos.

 

 

Identity Design

Luscious Food Store

Luscious Catering needed some startup identity design work done for their new cafe in Te Atatu.

The budget was small and initial brief was for logo and brand elements, simple stationery set and signage for the store.

We decided that the identity needed a luxurious and extravagant quality juxtapozed with classic restaurant appeal. The end result was an over embellished yet miminal logomark stamped with a gloss gold foil. The checkered pattern was a nod to the classic restaurant look the client wanted that would also be replicated in the store front canopy.

Stand by for further photos of the premises.

Art Direction, Design

Straight Up

Celebrating a successful first year in business, Custom Residential approached Supply to create the first of an annual piece of brand collateral to be called ‘Straight Up’ showcasing their accomplishments & achievements as well as passing on tips to buying or selling property.

Jannis vs Mark

Jannis vs Mark is 15 second short I made using a 5D mark ii and a dolly. Enjoy

Art Direction, Design, Identity.

MTV Mile High Gig ’09

MTV New Zealand hosted an annual event called the ‘Migh High Gig’ where they flew VIP’s and competition winners to the MTV Australian Music Awards and had a gig on the plane whilst you were travelling. For this particular event guest artists were Dizzee Rascal and Scribe.

I was charged with coming up with the branding, art direction and overseeing the design of campaign elements. This included Logo, Invite, Posters, Flyers, TV Spots, Tshirts, Event dressing & a custom typeface that was inline with the MTVAA logo.

Packaging Design, Flash Design & Build, Custom Typeface.

UGDDA ’08

This was a fun packaging and interactive job I did pro bono for some graduating students at Unitec all the way back in 08.

They required an eye catching interactive cd to showcase all their motion and animated works for their graduation exhibition and to send to potential employers.

It was a lovely excuse to use foils on the cd packaging and to experiment with creating a custom typeface.

The interactive piece was built using flash and papervision while it was in its infancy.

Design, Flash Build

Fletcher Systems

I worked closely with Fletcher Vaughan of Fletcher Systems to develop, design and build him a new Flash web site with a strong focus on showcasing his wonderful pieces of furniture and sculptures.

Visit site.

 

Illustration

Personal Illustration

A small piece of personal illustration (Just felt like sharing).

Flash Build

Mipiaci

This was a Flash website I built for Mipiaci and which was live through seasons ’07-’10. Art direction & design by Drew Gregory (Link to come)

Naked Locals – Series 1

I got the opportunity to direct four 15 second T.V commercials for Naked Locals soups.

Identity, Logotype

Custom Residential

Johnny Wills was starting a boutique real estate office in Ponsonby and needed an identity package built from the ground up. This was a large scale project with all the team at Supply pitching in to complete the project from branding, signage right through to an online listing site.

My involvement was to create a strong wordmark and brand colours that would be clean, modern, professional, trustworthy and help them find there place within a saturated marketplace.

This would be the building blocks for the identity that would be pushed through to the signage, stationery and their web presence.

Layout & Pre-Press Design

Birds of Paradise

Birds of Paradise was a compilation album of local female singer songwriters. The project was art directed by Kim Band during her time at Supply. I completed the project and helped out by doing the layout design and pre pressing the cd artwork for print. It was a fun project I was happy to be a part of.

Design, Flash Build

Netbasics

Netbasics was a hugely successful interactive website built to highlight online safety to children. Working with Apropos & Supply I designed and built this flash website which showcase thirteen 3d animated stories about a family and the perils of online security.

Visit Site.

Supply Office

Quick video made on the 5d…

Art Direction, Design, Build Management

Scam Machine

Netsafe approached Supply wanting to build an interactive piece to engage an online audience on the perils and pitfalls of online scams. Our solution was to create a flash site where you can upload and inject unsuspecting victims photos into faux news story for the user to disperse virally.

I was tasked with the design, prototyping, overseeing the build and video and the visual effects.

Visit the Site.